The last week has seen an extraordinary spat break out
across social media all because it has been revealed that some vape stores are
going to start stocking IQOS. Then a whole new level of stupid was reached by
the (over) reaction from certain quarters to the news that the New Nicotine
Alliance supports this move.
I have watched dumbfounded as people have declared open
season on anyone who dares to show any kind of support for IQOS because (shock
& horror) it is made by the tobacco giant PMI. I don’t recall seeing the
same reaction to ecigs such as Ploom, Blu, Vype etc – all of which are
owned by tobacco companies.
However, for some reason which defies all logic, the
organisation which has borne the brunt of the criticism is the New Nicotine
Alliance because they have openly supported IQOS.
Many others have also pointed this out, but I will say it
again anyway. The hint is in the name. The New NICOTINE Alliance. It means
precisely what it says. The NNA supports ALL forms of harm reduction products
that contain nicotine. That includes vaping, snus, nicotine patches (yes,
really) AND it includes IQOS. If it comes under the umbrella of HARM REDUCTION
from lit tobacco, then the NNA will support it.
However, because IQOS is made by Philip Morris International
Plc (a tobacco company), some self-righteous vapers have taken it upon themselves
to openly abuse and troll the NNA.
I’ll admit that I have never tried the IQOS (I have tried
the ecigs made by tobacco companies and found them vile). But some good friends
of mine have tried the IQOS and found it to be quite palatable. I also know of a number
of smokers (who did not like ecigs) who have tried IQOS and are also very
impressed with it. Some of them have actually quit smoking altogether as a
result of trying the IQOS.
The evidence-base around how much harm reduction is given by
IQOS is still quite sparse. That is to be expected, it is a very new product.
But we do already know enough to say with confidence that it is most definitely
a harm reduction tool. The evidence-base around ecigs was also very sparse when
they first appeared. I have been vaping for almost 8 years and even when I
started vaping the evidence-base was sparse. However, right from the start, we
always knew that ecigs were a tremendous harm reduction tool. We did not know
how much harm reduction we were getting, we just knew they were working because
we felt healthier and fitter with no adverse effects. Now of course, more than
10 years into the ecig story, the evidence base has grown exponentially in
favour of ecigs – proving what we all knew all along, that ecigs are an
effective harm reduction tool.
But it seems that some of the ‘vaping evangelist’ types out
there are not prepared to give IQOS a chance because it is made by a tobacco
company. The hypocracy is quite stark.
I do not recall anybody criticising the NNA when they
announced that they were to challenge the snus ban in the ECJ.. In fact, the
general mood was that the NNA had made a fantastic move by deciding to
challenge the snus ban. Nobody made a fuss that the NNA was working with
Swedish Match in the snus-ban challenge in the ECJ. But Swedish Match are also
a tobacco company. Sure, they are not one of the big tobacco companies of the
standing of PMI, but a tobacco company they are nonetheless. Lest we forget,
snus is a smokeless tobacco product that is placed inside the mouth, and that
is what Swedish Match’s main business is. However, Swedish Match also make
Cigars. Yes, you read that right, Swedish Match make cigars – which are most
definitely NOT a smokeless tobacco product. In fact Swedish Match have quite
a large proportion of the American cigar market (just behind the three big
players).
So, you can clearly see what I mean by hypocracy. Ecigs that
are made by tobacco companies are fine. A heat not burn product made by a
tobacco company is not. The NNA supporting a tobacco company (Swedish Match) to
overturn a European Union snus ban is fine. The NNA supporting heat not burn
product (IQOS) made by a different tobacco company is not.
Confused yet ?
Apparently, two of the biggest critics of the NNA (and of
several prominent advocates) have been two Youtube Vape ‘Reviewers’ called ‘Vaping
With Vic’ & ‘Empire Vape Co’. You can find an article of their outpourings here.
I have to admit that whilst I have been vaping for almost 8
years, I have never heard of either of these people. There are plenty of vape ‘reviewers’
out there that I have heard of, and even know, but I have never heard of these
guys.
However, like a lot of the people they have chosen to
criticise, I have been heavily involved in vape advocacy for many, many years.
I have no doubt that many of you reading this article will be surprised to hear
that because you will never have heard my name spoken in the same breath as the
advocates that these reviewers (and their apparent supporters) have been
attacking on social media.
However, I can assure you that I have done a LOT of
advocating (as most of the other UK advocates will attest to). I have sat in
front of a huge number of politicians, scientists, medical personnel, tobacco
control people and public health people and argued the case for vaping. I have
also been on countless demonstrations, flashmobs and protests against impending
laws, legislations and bans. In all that time not ONCE have I ever seen any
Youtube vape reviewer get up off their arse and actually advocate.
I can attest to the many HUGE sacrifices that advocates make
on the behalf of millions of vapers across the UK, USA and the world. You will
not find one advocate who has ever earned even a single penny from their
advocacy. Similarly, those same advocates often give up huge amounts of their
personal time, often taking time off work and thus sacrificing their holiday
entitlements to advocate for ecigs. Advocating for ecigs also puts a great
strain on families as an advocate is often called away (usually at short
notice) to speak in front of some committee or another, or to help an
organisation develop a sensible strategy/policy on vaping. Many advocates have
paid a price with their health as a result of the strain that advocacy places
upon them. One advocate was even placed in danger as a result of engaging in
advocacy (but that is a story that will not be told here).
They all did all that because they believe in what they are
doing and because nobody else was prepared to do it. So, before you people (and
you know who you are) start shooting your mouths off at such advocates, just think
about where the vaping scene would be without those advocates.
The advocates I refer to have been instrumental in stopping
the worse parts of the TPD being enacted (none of the Youtube Vape Reviewers
would have such channels now if the TPD had been enacted the way the EC
originally envisaged because the EC wanted to BAN such channels). Those same
advocates are the reason why such bodies as Public Health England and the Royal
College of Physicians openly support ecigs. Those same advocates are also the
reason why UKCTAS, NiCE and many other health organisations have issued such
ecig-friendly advice and policies. Those same advocates are the reason why bans
on ecigs in public places have not been enacted in many countries around the
world and those same advocates are your best ally and hope to stop any future
detrimental ecig laws being enacted. Because those advocates have got
themselves in to the corridors of power and are best placed to influence the
decision-makers and law-makers/legislators from ever implementing bad laws
around ecigs and vaping.
Those advocates have sacrificed a LOT so that you don’t have
to. Those advocates are the biggest reason why you still have the choice to
choose between using an ecig, an IQOS or (hopefully) snus. Think about that
before you have a pop with ill-informed and misguided barbs and attacks in
their direction. Because if you don’t you might find that the next time some
ban on ecigs is proposed those same advocates will have walked away in disgust
and the ban will come in unopposed.
If that happens you will have no-one to blame but yourselves.
Footnote:
If you want to use ecigs exclusively, that is your choice.
If you want to use IQOS, that is also your choice. Just thank your lucky stars
you have that choice. Don’t be like the ANTZ and start spouting ‘my way or the
highway’. That’s not how freedom of choice works and, in my opinion, taking
that kind of stance makes you no better than the likes of Glantz/Chapman/McKee’s
of this world.